Homework 6 – week 2 – consumer behavior

Answer in at least 250 words.

As a final assignment, summarize the key learnings you had in this class about Co

Cover these areas:

  1. How did it change how you view consumer behavior in general, what are 2-3 items that stood out?

2.   If you started tomorrow as Head of Consumer Marketing for the company you chose to focus on in this class, what would be some of your first areas to focus on?  For example segmenting, where would you begin?

  1. What did you learn about your own motivations/buying behavior/consumer decision making process

Be sure to use terminology and be specific with examples, and cite any sources.

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