Perceptual map | Marketing homework help


This assignment is based on the article: Victoria’s Secret Faces Challenge From Target,  (Links to an external site.)Links to an external site.By Khadeeja Safdar | Feb 25, 2019, WSJ.

Both the article and the perceptual mapping tool are posted below and attached.



SUMMARY: Target is launching lingerie and sleepwear lines, becoming the latest retail behemoth to challenge market leader Victoria’s Secret.

This article provides a good example of key marketing concepts including competitive strategy, branding, and positioning.

Your assignment: Create a visual perceptual map to illustrate where each of the competing lingerie and sleepwear brands are positioned in consumers’ minds relative to one another.  

Need your ASSIGNMENT done? Use our paper writing service to score better and meet your deadline.

Click Here to Make an Order Click Here to Hire a Writer